What is IPTV?
IPTV refers to Internet-based Protocol Television where internet is used to deliver TV programs & Videos that are either live or on demand. IPTV is a system where digital television service is delivered to the subscriber through Internet protocol technology via the medium of broadband or internet connection.
IPTV gives the viewers the added advantage and convenience of being able to pick the program they want to watch whenever and wherever they feel like watching it apart from tuning into any Live TV shows that are being aired currently.
This study covers the world outlook for internet protocol television (iPTV) services across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level.
The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for internet protocol television (iPTV) services. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
