
Apple’s iPhone 13 secret weapon is, surprisingly, its price
Apple kept its iPhone prices mostly in line with last year’s models, despite rumors they’d be priced higher than ever because of current issues with the chip supply chain.
Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available.
And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.
How many iPhone 13 models are there?
Apple’s iPhone 13 lineup includes four phones, just like last year’s iPhone 12. The iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max differ in size, price, storage options and a number of key specs and features.
Price
IPHONE 13 SERIES US PRICES AND STORAGE
Phone | 128GB of storage | 256GB of storage | 512GB of storage | 1TB of storage |
---|---|---|---|---|
iPhone 13 Mini | $729 | $829 | $1,029 | N/A |
iPhone 13 | $829 | $929 | $1,129 | N/A |
iPhone 13 Pro | $999 | $1,099 | $1,299 | $1,499 |
iPhone 13 Pro Max | $1,099 | $1,199 | $1,399 | $1,599 |
Property:
1. Simple
Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe, a word — or even a glance — you can do things like make purchases with Apple Pay or customize your iPhone.
2. Powerful
iPhone runs on high-performance chips that are custom-designed by Apple — including the most powerful and smartest chip ever in a smartphone. And because these chips are so efficient, iPhone delivers long battery life.
Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.
3. Secure
Data on your iPhone is encrypted from the start, then protected by your passcode, Touch ID, or Face ID. Apple apps like Maps and Safari help keep private all the places you go and sites you visit.
Apple will not sell your information to anyone for any reason.
And easy-to-install software updates help protect your device and your data from security threats.
What colors does the iPhone 13 come in?
The iPhone 13 lineup includes some bold new colors, including Sierra blue and a pink hue that the internet has been asking for. Apple’s newest flagship phone also features a smaller notch and some other design tweaks.

iPhone 13 and 13 Mini colors:
- Starlight
- Midnight
- Blue
- Pink
- Product Red
iPhone 13 Pro and 13 Pro Max colors:
- Silver
- Graphite
- Gold
- Sierra blue
IPHONE 13 PRO TELEPHOTO LENS SPECS VS. 13 PRO, 12 PRO, 12 PRO MAX
Phone | Optical zoom | 35mm lens equivalent |
---|---|---|
iPhone 13 Pro Max | 3x | 77mm |
iPhone 13 Pro | 3x | 77mm |
iPhone 12 Pro Max | 2.5x | 65mm |
iPhone 12 Pro | 2x | 52mm |